Sigmund Freud autograph letter signed, composed in English, to his nephew Edward Bernays. Freud was close to his nephew, who is famous in his own right; Bernays is considered the ”founder of the PR industry” and was an advocate of benevolent propaganda, using Freud’s psychological techniques to accomplish it. Datelined Vienna, 2 October 1920, Freud writes just as his psychoanalytic institutes were starting to take hold in Europe. In full, ”Dear Edward / After my return from Holland I am glad to acknowledge your letter of Aug. 27th telling of the good sale of our translation. I had expected it would mean a piece of good business to you, but I realize from your letters and Felix’s account that it all goes to my profit, and I thank you heartily for this demonstration of kindness and helpfulness. / Now my appetite getting sharpened I propose to you the following arrangement which is likely to fall in with an offer of yours. I would promise to write, let us say: four popular papers a year for a certain review chosen by you and these articles, if successful, could be collected in the shape of a small book after some time. The title might be: Scraps of popular Psychoanalysis, or something alike. They are to be easy yet original. The first I intend to write down I might name: Don’t use [Greek letter psi]A in Polemics. As for the size it will depend on the subject, not too long generally. I will write in German but join an English version, which if not available itself, can guard the translator against serious mistakes. / I hope you will answer what you think of the project and how much it can bring deduction made for the cost of translation or correction etc. Also if the topic I mentioned as a sample seems a good one to you. / With kind love and thanks for your interest. / Your Uncle / freud.” Letter is beautifully presented in a double-sided frame that inserts into a larger frame. The front of the larger frame shows a sketch of Freud and opens to reveal the letter alongside its transcription. Visible portion of letter measures 5” x 8”, framed to a size of 33.75” x 18.75” when displayed open. Fold and light creasing to letter, otherwise near fine.  Sold for $11,000.

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